Advertising food: tasty or not?
Mar 07, 2018
In the advertisement of "fast" soups, the most common, "real" soup is taken off. To make its components look appetizing on the surface, instead of drowning in broth, put a layer of transparent gelatin on the bottom of the plate, pour ordinary water or broth on top and accurately lay out the necessary components of the soup. Everything should look appetizing and tempting.
Instead of expensive varieties meat in advertising use cheaper. The main thing is that they coincide in color. Appetizing shine pieces of meat provides the usual vegetable oil, which they are lubricated before the shooting. Foodstylists do not refuse to paint meat, most often using iodine, solid oil or fuel oil for this.
Cutlets fry over low heat until golden brown. To give cutlets an appetizing shine, they are covered with hairspray.
Chicken for advertising never cook and do not fry - because in this case they will lose their original attractive appearance. You can not remove them too - you need to attract the buyer with the kind of finished product. A building hair dryer comes to the rescue. He lightly fries the chicken, giving it golden, and the meat does not deform and darkens.
Sausages and sausages , by the way, expects the same fate as the chicken.
Vegetables and fruits
These products should look as fresh as if freshly washed - they are depicted with water droplets for this. But the problem is that the water instantly dries under the soffits, besides, leaving whitish spots. Substitutes of water on fruits and vegetables in advertising were drops of glycerin.
Appetizing color sauces provide dyes diluted with alcohol and added to them. Was it too liquid? No problem! A prepared gelatin base will eliminate this problem.
Dough in promotional dumplings is present. But the filling is not in sight, because the meat will be shone with unattractive stains. Therefore, promotional pelmeni such a uniform color. And as a sour cream for pelmeni use a conventional PVA glue. It effectively flows and densely lays down on the dish.
It's simply impossible to remove "real" ice cream - it instantly melts under the soffits. Therefore, plastic or silicone dummies of the desired color and texture are often used as ice cream. Waffle horns for promotional ice cream are made from the same materials. A cheaper variant of an advertising ice cream is the beaten up mashed potatoes. Cheap and angry.
Why do the actors who appear in the advertising of chocolate never leave a trace of it on their fingers? Because instead of chocolate, plastic dummies are used - just like in advertising ice cream. And if you need to remove chocolate candies in a box, they are preliminarily frozen and before being filmed lubricated with a layer of vegetable oil - so they do not melt quickly, they will look more attractive, without a white touch of frost.
In beer advertising, the accent is often made on a spectacular foam cap over a glass. The problem is that the beer foam quickly disappears, and it is impossible to remove the material in these few seconds. Therefore, a handful of salt is thrown into the glass with beer, and if long-term photography is planned, the foam is prepared separately from the detergent powder whipped in water.
Instead of beer for advertising take more mouth-watering drinks - juice or tea. Or cod liver oil - if the beer should be beautifully poured in the commercial, this product is simply irreplaceable on the set.
Actors in advertising with bliss on their faces sip coffee, from which comes a light transparent smoke. But such steam can only go if there is boiling water in the cup. But how to drink coffee in this case? The output was rather original, but effective. Take a female hygienic swab, soak it in water and heat it in a microwave oven. As a result, from a tampon placed in a cup of "coffee", steam rises, and the actor "drinks" coffee without any problems, depicting pleasure.
If you want to show coffee in a cup, use a cola without gas - and a shade suitable, and there is no unattractive film on the surface.
Do you still experience hunger, remembering food advertising?
Products in advertising look so appetizing, that just drooling flow. It is understandable - the task of advertisers is that the potential buyer after viewing the video broke off the couch and went shopping. However, in order to achieve such an attractive type of food, one has to resort to certain tricks. In the "kitchen" of food stylists - experts in advertising food - have their own