How to increase Internet sales? List of secrets
Mar 25, 2018
Some people use their photos with celebrities to prove that they sold them their products. However, the photo could be taken during the distribution of autographs after the concert or at a press conference.
In any case, the way of associating its products with famous people and celebrities - works very well. You just need to mention in your article the name of a well-known person from your field of activity - and you can immediately get a large stock of trust of visitors and readers.
Social confirmation of sales
Nobody wants to buy what other people do not buy. Very often on the sites of different nightclubs there are video recordings of those days when the most visitors come there. This is done to ensure that other people see how many people visit this institution. As a result, this night club really starts to walk a lot of people.
But the company "Apple" knows all these advertising tricks very well and uses them very skillfully. For example, their official website constantly publishes data on how many people purchased this or that product. A lot of people with genuine pride establish counters of visits on their websites or web pages. And advanced in the field of marketing establish on their sites special add-ons that show information that a certain Vasya Petrov has just purchased the most hefty shaving machine.
You need to show visitors that your products are being bought. Even if you just talk about it - you can already increase your sales a little.
Pain and fear
These two factors are the most effective for motivating people to purchase your product. A large number of videos are based on this. They show what can happen if, for example, you do not install an advertised alarm system or insure your property.
Pain is an excellent motivator. This factor should be used for Internet sales - showing how bad people will be and what they will lose if they do not purchase your products and will forever lose this opportunity. By results of set of researches it is possible to draw a conclusion, that people are afraid to lose the money much more, than want to earn them. Thus, you must show that they will lose two or even four times as much of their funds, if they do not purchase your goods.
"Oh my God! We need to immediately run, otherwise nothing will remain! "- Apple is very successful in using slogans of this type. In many American cities, there are very large lines with overnight stays in front of stores, when Apple launches another new device with a variety of "lotions" and arranges a very short period of time, when you can buy a novelty at a very low price, or one of the first.
All TV programs use the same methods: "If you call our office for the next 15 minutes( unfortunately we can not extend this unique offer for the whole day) - get a free super-duper thing as a gift!"
attention to promotional offers and ads around you, and you will realize that the deficit is one of the most effective methods of rapid sales.
Disarmament and support for
You do not have to be very aggressive when selling your product, as strong pressure is likely to scare off customers. In addition, you need to know your products very well. Imagine yourself as a buyer, and try to understand what he most needs. The client is in your team, and he must feel it.
Every your buyer should feel that you are selling him a really unique and valuable thing. He should see himself as a successful possessor of the goods and think that this purchase will lead to big changes in the positive side.
For example, in many car dealers, customers are invited to sit, or even make a test drive on the car that interested them. All this is done so that the buyer can imagine himself the owner of this car and get used to it.
Use the same method for Internet sales. Create as many opportunities for product presentation as possible( detailed descriptions, videos, photos - anything that can come in handy).Try to write an article about this product, but it is not enough just to show all the advantages of this purchase - you need to present the final result to the buyer. For example, sell a tool for teeth whitening, it is not enough to write that the teeth will be white - you need to say that with this powder you will quickly achieve the desired result.
Show the possibilities of
Buy it Your product is a unique chance that can be one in a lifetime. When a person hits the site and sees that there is something to sell - it's not entirely good. When a potential buyer visits the site, he understands that this is exactly what he needs, since he needs it - it's just wonderful!
Go to action!
It's very strange that many people completely forget about this process. You need to ask the client if he wants to purchase this product, so you push the buyer to action, letting him know that this moment has come. Without such a "push", many visitors are simply lost and do not understand what to do. Hang such a call to action in a prominent place( banner, link, button) with the phrase "Add to cart" or "Buy here!" And so on.
The very famous and no less successful American Jeremy Schoemaker, who was able to sell goods and partner offers for a total sum of more than 10 million US dollars, recently shared the secrets of his success, which we will offer to your attention further.
For success in your field you need:
Associating with respected and successful people, celebrities
This method is one of the most powerful weapons that helps increase sales. Who can sell more goods than others? Of course, celebrities. For some strange reason, most people love and want to buy exactly the products that celebrities get. For example, when a person thinks about the company "Nike", then immediately in his head is remembered the image of Michael Jordan, one of the most famous athletes of the planet. Or another example: everything that the well-known American television presenter Oprah does not advertise - instantly understands from counters of shops. It is thanks to the authority of these people that goods start to buy many times faster.
You can also use the method called "borrow credibility".To do this, you just need to get information about whether your products are using any celebrities. Most often, some famous person once used this or that product, regardless of whether yours or you sell other people's products, or there are mentions that he liked this product. Now you can mention on the packaging or in advertising the phrase: "Use exactly the same. .. as it uses. .." - or something like that.
Sometimes cunning marketers use similar methods: